{"id":2126,"date":"2025-07-24T08:59:36","date_gmt":"2025-07-24T06:59:36","guid":{"rendered":"https:\/\/weprogrammatic.com\/?p=2126"},"modified":"2026-03-03T14:54:18","modified_gmt":"2026-03-03T13:54:18","slug":"metriky-a-modely-v-programatickej-reklame-cpm-cpc-cpa-a-dalsie","status":"publish","type":"post","link":"https:\/\/weprogrammatic.com\/sk\/metriky-a-modely-v-programatickej-reklame-cpm-cpc-cpa-a-dalsie\/","title":{"rendered":"Metriky a modely v programatickej reklame: CPM, CPC, CPA a \u010fal\u0161ie"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Ak ste publisher alebo sa len zauj\u00edmate o to, ako reklama na internete funguje, ur\u010dite ste sa stretli so skratkami ako <strong>CPM<\/strong>, <strong>CPC<\/strong>, \u010di <strong>CPA<\/strong>. \u010co ale tieto pojmy znamenaj\u00fa a ako ovplyv\u0148uj\u00fa va\u0161e pr\u00edjmy alebo v\u00fddavky? Po\u010fme si teda spolo\u010dne rozobra\u0165, \u010do metriky a modely CPM, CPC, CPA, CPL a eCPM znamenaj\u00fa.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pre\u010do je d\u00f4le\u017eit\u00e9 rozumie\u0165 platobn\u00fdm modelom?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pre publisherov (majite\u013eov webov alebo aplik\u00e1ci\u00ed) s\u00fa platobn\u00e9 modely k\u013e\u00fa\u010dom k monetiz\u00e1cii obsahu. Pre inzerentov predstavuj\u00fa sp\u00f4sob, ako efekt\u00edvne investova\u0165 do reklamy. Bez porozumenia z\u00e1kladn\u00fdm metrik\u00e1m sa m\u00f4\u017ee \u013eahko sta\u0165, \u017ee investujete peniaze alebo priestor bez o\u010dak\u00e1van\u00e9ho v\u00fdsledku.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. <strong>CPM \u2013 Cost Per Mille (cena za tis\u00edc zobrazen\u00ed)<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u010co to znamen\u00e1:<\/strong> Inzerent plat\u00ed za ka\u017ed\u00fdch 1 000 zobrazen\u00ed reklamy, bez oh\u013eadu na to, \u010di na \u0148u niekto klikne.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pre publishera:<\/strong><br>Tento model je v\u00fdhodn\u00fd, ak m\u00e1te vysok\u00fa n\u00e1v\u0161tevnos\u0165. \u010c\u00edm viac zobrazen\u00ed, t\u00fdm vy\u0161\u0161\u00ed z\u00e1robok.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pr\u00edklad:<\/strong> Ak m\u00e1te RPM (revenue per mille) 2 \u20ac, znamen\u00e1 to, \u017ee za ka\u017ed\u00fdch 1 000 zobrazen\u00ed reklamnej jednotky zarob\u00edte 2 \u20ac.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. <strong>CPC \u2013 Cost Per Click (cena za klik)<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u010co to znamen\u00e1:<\/strong> Inzerent plat\u00ed iba vtedy, ke\u010f pou\u017e\u00edvate\u013e na reklamu klikne.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pre publishera:<\/strong><br>Zisk prich\u00e1dza len vtedy, ke\u010f je reklama zauj\u00edmav\u00e1 a n\u00e1v\u0161tevn\u00edci na \u0148u klikaj\u00fa. Potrebn\u00e1 je atrakt\u00edvna poz\u00edcia a kvalitn\u00fd traffic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pr\u00edklad:<\/strong> Ak m\u00e1te CPC 0,20 \u20ac a denne zaznamen\u00e1te 100 kliknut\u00ed, v\u00e1\u0161 z\u00e1robok je 20 \u20ac.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. <strong>CPA \u2013 Cost Per Action (cena za akciu)<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u010co to znamen\u00e1:<\/strong> Inzerent plat\u00ed len vtedy, ke\u010f pou\u017e\u00edvate\u013e vykon\u00e1 konkr\u00e9tnu akciu (napr. n\u00e1kup, registr\u00e1cia).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pre publishera:<\/strong><br>Rizikovej\u0161\u00ed model \u2013 zar\u00e1bate len vtedy, ke\u010f n\u00e1v\u0161tevn\u00edk nielen klikne, ale aj konvertuje (vykon\u00e1 po\u017eadovan\u00fa akciu).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pr\u00edklad:<\/strong> M\u00e1te blog o fitness a propagujete e-shop s doplnkami v\u00fd\u017eivy. Za ka\u017ed\u00e9ho, kto cez va\u0161u str\u00e1nku k\u00fapi produkt, z\u00edskate 5 \u20ac.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. <strong>CPL \u2013 Cost Per Lead<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u010co to znamen\u00e1:<\/strong> Platba sa uskuto\u010d\u0148uje v pr\u00edpade, \u017ee pou\u017e\u00edvate\u013e zanech\u00e1 kontakt, vypln\u00ed formul\u00e1r alebo inak prejav\u00ed z\u00e1ujem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pre publishera:<\/strong><br>Podobn\u00e9 ako CPA, ale \u201elead\u201c je menej z\u00e1v\u00e4zn\u00fd ako n\u00e1kup. Ide\u00e1lne pri obsahov\u00fdch weboch s cie\u013eovou skupinou ochotnou sa registrova\u0165.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. <strong>eCPM \u2013 Effective Cost Per Mille<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u010co to znamen\u00e1:<\/strong> Ide o v\u00fdpo\u010dtov\u00fa metriku, ktor\u00e1 prepo\u010d\u00edtava v\u00fdnosy z r\u00f4znych modelov (napr. CPC, CPA) na \u201eCPM\u201c. Pom\u00e1ha porovn\u00e1va\u0165 v\u00fdkonnos\u0165 r\u00f4znych reklamn\u00fdch jednotiek.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pre publishera:<\/strong><br>Umo\u017e\u0148uje v\u00e1m porovna\u0165, ktor\u00e1 reklamn\u00e1 poz\u00edcia alebo form\u00e1t je najv\u00fdhodnej\u0161\u00ed bez oh\u013eadu na platobn\u00fd model.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ktor\u00fd model je najlep\u0161\u00ed<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Neexistuje univerz\u00e1lne najlep\u0161\u00ed model. V\u00fdber z\u00e1vis\u00ed od viacer\u00fdch faktorov:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ak m\u00e1te <strong>vysok\u00fa n\u00e1v\u0161tevnos\u0165<\/strong>, m\u00f4\u017ee by\u0165 pre v\u00e1s ide\u00e1lny <strong>CPM<\/strong>.<\/li>\n\n\n\n<li>Ak m\u00e1te <strong>anga\u017eovan\u00e9 publikum<\/strong>, ktor\u00e9 klik\u00e1, je v\u00fdhodn\u00fd <strong>CPC<\/strong>.<\/li>\n\n\n\n<li>Pre <a href=\"https:\/\/www.clickrank.ai\/seo-glossary\/n\/what-is-a-niche-website\/\">niche weby<\/a> alebo blogy so \u0161pecifick\u00fdm zameran\u00edm, kde pou\u017e\u00edvatelia d\u00f4veruj\u00fa obsahu, m\u00f4\u017ee by\u0165 zauj\u00edmav\u00fd <strong>CPA<\/strong> alebo <strong>CPL<\/strong>.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Z\u00e1ver: Kombinujte a optimalizujte<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Vo svete programatickej reklamy nie je nutn\u00e9 (ani vhodn\u00e9) sa dr\u017ea\u0165 len jedn\u00e9ho modelu. V\u00e4\u010d\u0161ina publisherov pracuje s <a href=\"https:\/\/weprogrammatic.com\/sk\/nestaci-sa-spoliehat-len-na-google-adsense\/\">viacer\u00fdmi zdrojmi monetiz\u00e1cie<\/a> naraz \u2013 napr\u00edklad kombinuj\u00fa bannery na CPM s affiliate reklamou na CPA b\u00e1ze.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Najd\u00f4le\u017eitej\u0161ie je <strong>testova\u0165, mera\u0165 a optimalizova\u0165<\/strong>. Sledovanie metr\u00edk ako eCPM, CTR (click-through rate) \u010di CR (conversion rate) v\u00e1m pom\u00f4\u017ee vy\u0165a\u017ei\u0165 z reklamy maximum.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ak ste publisher alebo sa len zauj\u00edmate o to, ako reklama na internete funguje, ur\u010dite ste sa stretli so skratkami ako CPM, CPC, \u010di CPA. \u010co ale tieto pojmy znamenaj\u00fa a ako ovplyv\u0148uj\u00fa va\u0161e pr\u00edjmy alebo v\u00fddavky? Po\u010fme si teda spolo\u010dne rozobra\u0165, \u010do metriky a modely CPM, CPC, CPA, CPL a eCPM znamenaj\u00fa. Pre\u010do je [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":2127,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-2126","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Metriky a platobn\u00e9 modely v programatickej reklame | WeProgrammatic.com<\/title>\n<meta name=\"description\" content=\"Metriky a modely CPM, CPC, CPA, CPL a eCPM v programatickej reklame pod drobnoh\u013eadom. Zistite, ako funguj\u00fa a \u010do meraj\u00fa.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/weprogrammatic.com\/sk\/metriky-a-modely-v-programatickej-reklame-cpm-cpc-cpa-a-dalsie\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Metriky a platobn\u00e9 modely v programatickej reklame | WeProgrammatic.com\" \/>\n<meta property=\"og:description\" content=\"Metriky a modely CPM, CPC, CPA, CPL a eCPM v programatickej reklame pod drobnoh\u013eadom. Zistite, ako funguj\u00fa a \u010do meraj\u00fa.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/weprogrammatic.com\/sk\/metriky-a-modely-v-programatickej-reklame-cpm-cpc-cpa-a-dalsie\/\" \/>\n<meta property=\"og:site_name\" content=\"WeProgrammatic.com\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-24T06:59:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-03T13:54:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/weprogrammatic.com\/wp-content\/uploads\/2025\/07\/Metriky.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1536\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"WeProgrammatic\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Autor\" \/>\n\t<meta name=\"twitter:data1\" content=\"WeProgrammatic\" \/>\n\t<meta name=\"twitter:label2\" content=\"Predpokladan\u00fd \u010das \u010d\u00edtania\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 min\u00faty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"TechArticle\",\"@id\":\"https:\/\/weprogrammatic.com\/metriky-a-modely-v-programatickej-reklame-cpm-cpc-cpa-a-dalsie\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/weprogrammatic.com\/metriky-a-modely-v-programatickej-reklame-cpm-cpc-cpa-a-dalsie\/\"},\"author\":{\"name\":\"WeProgrammatic\",\"@id\":\"https:\/\/weprogrammatic.com\/#\/schema\/person\/8e26fa904b0f24c157db0a4e51688f85\"},\"headline\":\"Metriky a modely v programatickej reklame: CPM, CPC, CPA a \u010fal\u0161ie\",\"datePublished\":\"2025-07-24T06:59:36+00:00\",\"dateModified\":\"2026-03-03T13:54:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/weprogrammatic.com\/metriky-a-modely-v-programatickej-reklame-cpm-cpc-cpa-a-dalsie\/\"},\"wordCount\":611,\"publisher\":{\"@id\":\"https:\/\/weprogrammatic.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/weprogrammatic.com\/metriky-a-modely-v-programatickej-reklame-cpm-cpc-cpa-a-dalsie\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/weprogrammatic.com\/wp-content\/uploads\/2025\/07\/Metriky.jpg\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"sk-SK\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/weprogrammatic.com\/metriky-a-modely-v-programatickej-reklame-cpm-cpc-cpa-a-dalsie\/\",\"url\":\"https:\/\/weprogrammatic.com\/metriky-a-modely-v-programatickej-reklame-cpm-cpc-cpa-a-dalsie\/\",\"name\":\"Metriky a platobn\u00e9 modely v programatickej reklame | WeProgrammatic.com\",\"isPartOf\":{\"@id\":\"https:\/\/weprogrammatic.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/weprogrammatic.com\/metriky-a-modely-v-programatickej-reklame-cpm-cpc-cpa-a-dalsie\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/weprogrammatic.com\/metriky-a-modely-v-programatickej-reklame-cpm-cpc-cpa-a-dalsie\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/weprogrammatic.com\/wp-content\/uploads\/2025\/07\/Metriky.jpg\",\"datePublished\":\"2025-07-24T06:59:36+00:00\",\"dateModified\":\"2026-03-03T13:54:18+00:00\",\"description\":\"Metriky a modely CPM, CPC, CPA, CPL a eCPM v programatickej reklame pod drobnoh\u013eadom. Zistite, ako funguj\u00fa a \u010do meraj\u00fa.\",\"breadcrumb\":{\"@id\":\"https:\/\/weprogrammatic.com\/metriky-a-modely-v-programatickej-reklame-cpm-cpc-cpa-a-dalsie\/#breadcrumb\"},\"inLanguage\":\"sk-SK\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/weprogrammatic.com\/metriky-a-modely-v-programatickej-reklame-cpm-cpc-cpa-a-dalsie\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"sk-SK\",\"@id\":\"https:\/\/weprogrammatic.com\/metriky-a-modely-v-programatickej-reklame-cpm-cpc-cpa-a-dalsie\/#primaryimage\",\"url\":\"https:\/\/weprogrammatic.com\/wp-content\/uploads\/2025\/07\/Metriky.jpg\",\"contentUrl\":\"https:\/\/weprogrammatic.com\/wp-content\/uploads\/2025\/07\/Metriky.jpg\",\"width\":1536,\"height\":1024,\"caption\":\"Foto: ChatGPT\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/weprogrammatic.com\/metriky-a-modely-v-programatickej-reklame-cpm-cpc-cpa-a-dalsie\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Domov\",\"item\":\"https:\/\/weprogrammatic.com\/sk\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\/\/weprogrammatic.com\/kategoria\/blog\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Metriky a modely v programatickej reklame: CPM, CPC, CPA a \u010fal\u0161ie\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/weprogrammatic.com\/#website\",\"url\":\"https:\/\/weprogrammatic.com\/\",\"name\":\"WeProgrammatic.com\",\"description\":\"Programatick\u00e1 reklama\",\"publisher\":{\"@id\":\"https:\/\/weprogrammatic.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/weprogrammatic.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"sk-SK\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/weprogrammatic.com\/#organization\",\"name\":\"WeProgrammatic.com\",\"url\":\"https:\/\/weprogrammatic.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sk-SK\",\"@id\":\"https:\/\/weprogrammatic.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/weprogrammatic.com\/wp-content\/uploads\/2022\/12\/we-favicon.png\",\"contentUrl\":\"https:\/\/weprogrammatic.com\/wp-content\/uploads\/2022\/12\/we-favicon.png\",\"width\":300,\"height\":300,\"caption\":\"WeProgrammatic.com\"},\"image\":{\"@id\":\"https:\/\/weprogrammatic.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/weprogrammatic\/posts\/?feedView=all\",\"https:\/\/www.linkedin.com\/in\/frantisek-kosir\/\",\"https:\/\/www.linkedin.com\/in\/marek-mego-237451179\/\",\"https:\/\/www.linkedin.com\/in\/filipalberty\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/weprogrammatic.com\/#\/schema\/person\/8e26fa904b0f24c157db0a4e51688f85\",\"name\":\"WeProgrammatic\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sk-SK\",\"@id\":\"https:\/\/weprogrammatic.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a8524c25b1204872c675565f160562f62192bb4d65affa56d4837ea7c17c9807?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a8524c25b1204872c675565f160562f62192bb4d65affa56d4837ea7c17c9807?s=96&d=mm&r=g\",\"caption\":\"WeProgrammatic\"},\"url\":\"https:\/\/weprogrammatic.com\/sk\/author\/weprogrammatic\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Metriky a platobn\u00e9 modely v programatickej reklame | WeProgrammatic.com","description":"Metriky a modely CPM, CPC, CPA, CPL a eCPM v programatickej reklame pod drobnoh\u013eadom. Zistite, ako funguj\u00fa a \u010do meraj\u00fa.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/weprogrammatic.com\/sk\/metriky-a-modely-v-programatickej-reklame-cpm-cpc-cpa-a-dalsie\/","og_locale":"sk_SK","og_type":"article","og_title":"Metriky a platobn\u00e9 modely v programatickej reklame | WeProgrammatic.com","og_description":"Metriky a modely CPM, CPC, CPA, CPL a eCPM v programatickej reklame pod drobnoh\u013eadom. Zistite, ako funguj\u00fa a \u010do meraj\u00fa.","og_url":"https:\/\/weprogrammatic.com\/sk\/metriky-a-modely-v-programatickej-reklame-cpm-cpc-cpa-a-dalsie\/","og_site_name":"WeProgrammatic.com","article_published_time":"2025-07-24T06:59:36+00:00","article_modified_time":"2026-03-03T13:54:18+00:00","og_image":[{"width":1536,"height":1024,"url":"https:\/\/weprogrammatic.com\/wp-content\/uploads\/2025\/07\/Metriky.jpg","type":"image\/jpeg"}],"author":"WeProgrammatic","twitter_card":"summary_large_image","twitter_misc":{"Autor":"WeProgrammatic","Predpokladan\u00fd \u010das \u010d\u00edtania":"3 min\u00faty"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"TechArticle","@id":"https:\/\/weprogrammatic.com\/metriky-a-modely-v-programatickej-reklame-cpm-cpc-cpa-a-dalsie\/#article","isPartOf":{"@id":"https:\/\/weprogrammatic.com\/metriky-a-modely-v-programatickej-reklame-cpm-cpc-cpa-a-dalsie\/"},"author":{"name":"WeProgrammatic","@id":"https:\/\/weprogrammatic.com\/#\/schema\/person\/8e26fa904b0f24c157db0a4e51688f85"},"headline":"Metriky a modely v programatickej reklame: CPM, CPC, CPA a \u010fal\u0161ie","datePublished":"2025-07-24T06:59:36+00:00","dateModified":"2026-03-03T13:54:18+00:00","mainEntityOfPage":{"@id":"https:\/\/weprogrammatic.com\/metriky-a-modely-v-programatickej-reklame-cpm-cpc-cpa-a-dalsie\/"},"wordCount":611,"publisher":{"@id":"https:\/\/weprogrammatic.com\/#organization"},"image":{"@id":"https:\/\/weprogrammatic.com\/metriky-a-modely-v-programatickej-reklame-cpm-cpc-cpa-a-dalsie\/#primaryimage"},"thumbnailUrl":"https:\/\/weprogrammatic.com\/wp-content\/uploads\/2025\/07\/Metriky.jpg","articleSection":["Blog"],"inLanguage":"sk-SK"},{"@type":"WebPage","@id":"https:\/\/weprogrammatic.com\/metriky-a-modely-v-programatickej-reklame-cpm-cpc-cpa-a-dalsie\/","url":"https:\/\/weprogrammatic.com\/metriky-a-modely-v-programatickej-reklame-cpm-cpc-cpa-a-dalsie\/","name":"Metriky a platobn\u00e9 modely v programatickej reklame | WeProgrammatic.com","isPartOf":{"@id":"https:\/\/weprogrammatic.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/weprogrammatic.com\/metriky-a-modely-v-programatickej-reklame-cpm-cpc-cpa-a-dalsie\/#primaryimage"},"image":{"@id":"https:\/\/weprogrammatic.com\/metriky-a-modely-v-programatickej-reklame-cpm-cpc-cpa-a-dalsie\/#primaryimage"},"thumbnailUrl":"https:\/\/weprogrammatic.com\/wp-content\/uploads\/2025\/07\/Metriky.jpg","datePublished":"2025-07-24T06:59:36+00:00","dateModified":"2026-03-03T13:54:18+00:00","description":"Metriky a modely CPM, CPC, CPA, CPL a eCPM v programatickej reklame pod drobnoh\u013eadom. Zistite, ako funguj\u00fa a \u010do meraj\u00fa.","breadcrumb":{"@id":"https:\/\/weprogrammatic.com\/metriky-a-modely-v-programatickej-reklame-cpm-cpc-cpa-a-dalsie\/#breadcrumb"},"inLanguage":"sk-SK","potentialAction":[{"@type":"ReadAction","target":["https:\/\/weprogrammatic.com\/metriky-a-modely-v-programatickej-reklame-cpm-cpc-cpa-a-dalsie\/"]}]},{"@type":"ImageObject","inLanguage":"sk-SK","@id":"https:\/\/weprogrammatic.com\/metriky-a-modely-v-programatickej-reklame-cpm-cpc-cpa-a-dalsie\/#primaryimage","url":"https:\/\/weprogrammatic.com\/wp-content\/uploads\/2025\/07\/Metriky.jpg","contentUrl":"https:\/\/weprogrammatic.com\/wp-content\/uploads\/2025\/07\/Metriky.jpg","width":1536,"height":1024,"caption":"Foto: ChatGPT"},{"@type":"BreadcrumbList","@id":"https:\/\/weprogrammatic.com\/metriky-a-modely-v-programatickej-reklame-cpm-cpc-cpa-a-dalsie\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Domov","item":"https:\/\/weprogrammatic.com\/sk\/"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/weprogrammatic.com\/kategoria\/blog\/"},{"@type":"ListItem","position":3,"name":"Metriky a modely v programatickej reklame: CPM, CPC, CPA a \u010fal\u0161ie"}]},{"@type":"WebSite","@id":"https:\/\/weprogrammatic.com\/#website","url":"https:\/\/weprogrammatic.com\/","name":"WeProgrammatic.com","description":"Programatick\u00e1 reklama","publisher":{"@id":"https:\/\/weprogrammatic.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/weprogrammatic.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"sk-SK"},{"@type":"Organization","@id":"https:\/\/weprogrammatic.com\/#organization","name":"WeProgrammatic.com","url":"https:\/\/weprogrammatic.com\/","logo":{"@type":"ImageObject","inLanguage":"sk-SK","@id":"https:\/\/weprogrammatic.com\/#\/schema\/logo\/image\/","url":"https:\/\/weprogrammatic.com\/wp-content\/uploads\/2022\/12\/we-favicon.png","contentUrl":"https:\/\/weprogrammatic.com\/wp-content\/uploads\/2022\/12\/we-favicon.png","width":300,"height":300,"caption":"WeProgrammatic.com"},"image":{"@id":"https:\/\/weprogrammatic.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/weprogrammatic\/posts\/?feedView=all","https:\/\/www.linkedin.com\/in\/frantisek-kosir\/","https:\/\/www.linkedin.com\/in\/marek-mego-237451179\/","https:\/\/www.linkedin.com\/in\/filipalberty\/"]},{"@type":"Person","@id":"https:\/\/weprogrammatic.com\/#\/schema\/person\/8e26fa904b0f24c157db0a4e51688f85","name":"WeProgrammatic","image":{"@type":"ImageObject","inLanguage":"sk-SK","@id":"https:\/\/weprogrammatic.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/a8524c25b1204872c675565f160562f62192bb4d65affa56d4837ea7c17c9807?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a8524c25b1204872c675565f160562f62192bb4d65affa56d4837ea7c17c9807?s=96&d=mm&r=g","caption":"WeProgrammatic"},"url":"https:\/\/weprogrammatic.com\/sk\/author\/weprogrammatic\/"}]}},"_links":{"self":[{"href":"https:\/\/weprogrammatic.com\/sk\/wp-json\/wp\/v2\/posts\/2126","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/weprogrammatic.com\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/weprogrammatic.com\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/weprogrammatic.com\/sk\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/weprogrammatic.com\/sk\/wp-json\/wp\/v2\/comments?post=2126"}],"version-history":[{"count":5,"href":"https:\/\/weprogrammatic.com\/sk\/wp-json\/wp\/v2\/posts\/2126\/revisions"}],"predecessor-version":[{"id":2193,"href":"https:\/\/weprogrammatic.com\/sk\/wp-json\/wp\/v2\/posts\/2126\/revisions\/2193"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/weprogrammatic.com\/sk\/wp-json\/wp\/v2\/media\/2127"}],"wp:attachment":[{"href":"https:\/\/weprogrammatic.com\/sk\/wp-json\/wp\/v2\/media?parent=2126"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/weprogrammatic.com\/sk\/wp-json\/wp\/v2\/categories?post=2126"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/weprogrammatic.com\/sk\/wp-json\/wp\/v2\/tags?post=2126"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}