<\/p>\n\n\n\n
The traditional way of selling advertising space works on the principle of so-called. waterfall model<\/strong>where one advertising source (for example, Google AdSense) takes precedence. If this source does not offer advertising, the space passes to the next partner in the ranking. However, this model is inefficient because it often does not reach the highest possible price per view<\/strong>.<\/p>\n\n\n\n Header bidding<\/strong> outperforms this model. Even before the page itself is loaded, it starts auction between multiple ad networks (SSP\/DSP)<\/strong> At once. All platforms get the same chance to offer a price. As a result, the highest bidder gets the space - which means for you as a publisher higher yields<\/strong>.<\/p>\n\n\n\n More competitors means more competition. This leads to an increase in the price per thousand impressions, which translates directly into your revenue.<\/p>\n\n\n\n You have an overview of who is offering what prices and when. You get detailed data on the performance of individual partners and ad slots.<\/p>\n\n\n\n You're not left with Google AdSense or any one network. Header bidding allows you to diversify your revenue across multiple partners.<\/p>\n\n\n\n Header bidding provides advanced analytics to better understand ad behaviour, visitor behaviour and individual partner performance.<\/p>\n\n\n\n It requires some technical know-how at the beginning - for example, using a library Prebid.js<\/strong> and website-level editing. The good news, however, is that it you don't have to solve it yourself<\/strong>.<\/p>\n\n\n\n \u27a1\ufe0f We offer a complete turnkey solution<\/strong> - from setup, through integration to regular management and optimization. We adapt everything to your needs and the possibilities of your website.<\/p>\n\n\n\n If you do not use header bidding on your website yet, you are likely to miss out on a significant portion of potential revenue<\/strong>. This technology is today the standard among successful digital media<\/strong>, blogs or online magazines.<\/p>\n\n\n\n \ud83d\udc49 Contact us<\/strong> and we will be happy to analyze the possibilities of implementing header bidding on your website free of charge. Get more from every view!<\/p>\n\n\n\n <\/p>","protected":false},"excerpt":{"rendered":" What is header bidding? The traditional way of selling advertising space works on the principle of the so-called waterfall model, where one source of advertising (for example, Google AdSense) has priority. If that source fails to offer an ad, the space passes to the next partner in the queue. However, this model is inefficient because it often does not achieve the highest possible cost per impression. Header bidding outperforms this model. Yet [...]<\/p>","protected":false},"author":11,"featured_media":1832,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-1830","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"\nBenefits of header bidding for publishers<\/h2>\n\n\n\n
1. Higher CPM (cost per mile)<\/strong><\/h3>\n\n\n\n
2. Better control over auctions<\/strong><\/h3>\n\n\n\n
3. Reducing dependency on a single platform<\/strong><\/h3>\n\n\n\n
4. More transparency and better data<\/strong><\/h3>\n\n\n\n
Is header bidding technically challenging to implement?<\/h2>\n\n\n\n
Conclusion: why start using header bidding today?<\/h2>\n\n\n\n