Welcome to our blog! If you've come here, you're probably wondering how modern online advertising works - fast, accurate and fully automated. And programmatic advertising is the technology behind it all.
In this first article, we'll simply explain what programmatic advertising actually is, how it works and why you should care
Programmatic advertising - simply put
V minulosti si firmy objednávali reklamné bannery priamo u prevádzkovateľov webstránok. Tento proces bol časovo náročný, často neefektívny a neumožňoval presné cielenie. Dnes sa však celý proces deje vďaka pokročilému softvéru, ktorý umožňuje nákup a predaj reklamného priestoru v reálnom čase – bez potreby manuálneho zásahu. Programatická reklama je spôsob, ako nakupovať a predávať online reklamu automatizovane.
Imagine this: when a user visits a website, a digital auction takes place in the background. Advertisers compete with each other to see who can show the ad. This process - called real-time bidding (RTB) - takes only a few milliseconds. The result is an ad tailored to the right person, at the right time and in the right place.
Why does it work?
Data and technology. Programmatic advertising uses information about users - such as interests, online behaviour, location and demographics - to make ads as relevant as possible.
Automation. Everything is done automatically: from selecting the target group, to buying the space, to displaying the ad itself.
Measurability. Every banner displayed, every click, every conversion - everything can be tracked and evaluated in real time.
Do you want to start with programmatic advertising too?
We will help you. Take a look at our range of services or drop us a line - we'd love to see how we can help you streamline your revenue!
