What is header bidding?
The traditional way of selling advertising space works on the principle of so-called. waterfall modelwhere one advertising source (for example, Google AdSense) takes precedence. If this source does not offer advertising, the space passes to the next partner in the ranking. However, this model is inefficient because it often does not reach the highest possible price per view.
Header bidding outperforms this model. Even before the page itself is loaded, it starts auction between multiple ad networks (SSP/DSP) At once. All platforms get the same chance to offer a price. As a result, the highest bidder gets the space - which means for you as a publisher higher yields.
Benefits of header bidding for publishers
1. Higher CPM (cost per mile)
More competitors means more competition. This leads to an increase in the price per thousand impressions, which translates directly into your revenue.
2. Better control over auctions
You have an overview of who is offering what prices and when. You get detailed data on the performance of individual partners and ad slots.
3. Reducing dependency on a single platform
You're not left with Google AdSense or any one network. Header bidding allows you to diversify your revenue across multiple partners.
4. More transparency and better data
Header bidding provides advanced analytics to better understand ad behaviour, visitor behaviour and individual partner performance.
Is header bidding technically challenging to implement?
It requires some technical know-how at the beginning - for example, using a library Prebid.js and website-level editing. The good news, however, is that it you don't have to solve it yourself.
➡️ We offer a complete turnkey solution - from setup, through integration to regular management and optimization. We adapt everything to your needs and the possibilities of your website.
Conclusion: why start using header bidding today?
If you do not use header bidding on your website yet, you are likely to miss out on a significant portion of potential revenue. This technology is today the standard among successful digital media, blogs or online magazines.
👉 Contact us and we will be happy to analyze the possibilities of implementing header bidding on your website free of charge. Get more from every view!
